IDEX 2023 at the Istanbul Expo Center was more than a trade show. All day long, we ran short demos, recorded micro-interviews, and—most importantly— listened. Thank you to everyone who stopped by. Those conversations made it clear where time is lost in daily clinic work and what actually creates value.
“ I think about clinic admin much less now. There’s a system that handles it for me.”
Takeaway: workflows that reduce cognitive load lighten the day.
“ Remote follow-up was something I always wanted. I no longer worry about the clinic when I’m away.”
Mobile visibility and quick summaries bring peace of mind on busy days.
“ Simple and easy to learn. And when there’s an issue, we can reach support immediately —that matters.”
Learnable UI + reliable support speeds up adoption.
We launched “Listen to Medicasimple” at IDEX to capture unfiltered feedback:
Goal: accelerate peer learning by making good examples visible.
Beyond the numbers, the best lines were: “I can explain this to my team tomorrow” and “They’ll learn it quickly.”
IDEX 2023 offered a people-centered picture of digital transformation. The lesson was simple: less hassle, more value. Short flows, clear language, dependable support—so clinicians can spend more time with patients, not screens.
Questions or stories to share? partner@medicasimple.com
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