A meetup at Wyndham Grand Istanbul
On October 7–8, 2022, the 26th International Aesthetic Dentistry Congress at Wyndham Grand Istanbul Levent offered a solid moment to discuss digital needs in aesthetic clinics. At our stand, we explored a simple question with short demos and real scenarios: How can software simplify day-to-day clinic management?
Why digital matters in aesthetic dentistry
Aesthetic clinics run on a different, more demanding rhythm:
- Expectation management needs care: patients want clarity and visuals.
- Workflows are longer and multi-step: planning, tracking, approvals.
- Visual documentation is essential: before/after archives, comparisons, portfolios.
- Financial planning is detailed: installments, insurance, profitability tracking.
- Ongoing communication is key: reminders, approvals, satisfaction checks.
Digital tools ease the load—saving time, reducing errors, and making the experience clearer.
At the stand: short demos, clear outcomes
Location: Wyndham Grand Istanbul Levent
Dates: October 7–8, 2022
We ran dozens of brief one-to-one demos with aesthetic dentists. Common themes emerged:
1) Visual Archiving & Presentation
- Auto matching of before/after photos to patient and date
- High-resolution, secure storage (KVKK compliant)
- Side-by-side comparisons and quick presentation tools
- Portfolio and social-ready exports
2) Aesthetic Treatment Planning
- Staged plans with approval flows
- Cost/Installment calculators
- Progress tracking tied to appointments
- Visual templates that set expectations clearly
3) Communication & Reporting
- Automated reminders (SMS/email)
- Daily revenue, occupancy, treatment-progress reports
- Satisfaction surveys and feedback capture
- Profitability views by department/record
Short version: Fewer clicks, clearer communication, cleaner records.
Tangible impact for clinics
- Time saved: fewer repeated steps in bookings and approvals.
- Lower error rate: required fields and ready-made templates cut missing data.
- Easy visual storytelling: before/after comparisons accelerate decisions.
- Simpler revenue tracking: daily/weekly reports from a single screen.
Notes from attendees
- “Sharing photo archives with patients and doing quick comparisons shortened consultations.”
- “Automatic installment options make financial conversations smoother.”
- “Expectation-management forms reduce misunderstandings from the first visit.”
Congress takeaways & insights
Near-term outcomes
- Strong booth interest and a clear rise in demo requests
- A prioritized list of aesthetic-specific asks (3D, portfolio, messaging, surveys)
Sector trends
- Cloud solutions gaining adoption; security concerns easing
- Mobile has moved from “nice-to-have” to essential
- Automation replacing manual steps in reminders, approvals, and reporting
- Visual content and analytics shaping clinical decisions
Post-congress roadmap
- Aesthetic consultation module: structured questions, approvals, expectation management
- Photo comparison tools: alignment, cropping, quick presentation
- Installment/coverage calculator: transparent options on a single screen
- Communication automations: reminders, surveys, follow-up scheduling
- Requested integrations: 3D visualization, lab systems, social-ready exports
Closing
In aesthetic dentistry, a strong experience rests on consistent records, clear communication, and convincing visuals. The solutions shared at the congress focus on easing everyday work across exactly these three areas. No grand claims—just this: less friction, more value.
Questions or trial requests: partner@medicasimple.com
.svg)
