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Events3 min readOct 21, 2022

19th GREATIST 2022: Europe’s Dental Pulse at Grand Cevahir

Digital dentistry in motion; mobile, secure, and simple. Key takeaways from GREATIST 2022.

By Altuğ GüzeloğluEvents guide
19th GREATIST 2022: Europe’s Dental Pulse at Grand Cevahir

Article

Meeting at Grand Cevahir

From October 21–23, 2022, the 19th GREATIST Professional Dental Meetings & Expo at Grand Cevahir Hotel & Convention Center brought dentists and industry professionals back together in person. Throughout the three days, we used short demos to answer a simple question: How can everyday clinic management be faster, safer, and easier?

Why it mattered

  • In-person interaction: Real scenarios, instant questions, immediate feedback.

  • Clear demand for digital: Practical solutions for appointment flow, reminders, visual archiving, and reporting.

  • Decision drivers: Mobile access and data security were top of mind.

Three themes: Mobile • Secure • Simple

1) Mobile Clinic Management

  • Access from anywhere

  • Faster mobile flows

  • Real-time tracking

  • Cloud infrastructure benefits

2) Security First

  • KVKK compliance

  • End-to-end encryption

  • Automatic backups

  • Role-based access control

3) Ease of Use

  • Setup in minutes

  • Intuitive UI

  • Low learning curve

  • 24/7 support

Short version: Fewer clicks, clearer screens, safer data.

Highlights from the stand

Express onboarding:
Create an account in 5 minutes, record the first appointment, import live data if needed.

Real-time dashboard:
Current patient status, occupancy, key financial indicators, and quick reports.

Customization workshop:
Clinic-level settings, user roles, report templates, and integration options.

What attendees said
  • “The mobile demo showed how practical remote clinic management can be.”

  • “Hearing the details on KVKK and encryption eased my concerns.”

  • “I understood the interface on the first try—training the team will be quick.”

Observations and outcomes

Stand results (summary):

  • Hundreds of visitors and numerous live demos

  • Increases in new signups and follow-up meetings

Sector notes:

  • Digital transformation isn’t optional—it’s required

  • Mobile access is the most requested feature

  • Data security is a primary decision criterion

  • Ease of use speeds team adoption

Education and global perspective

Speakers & courses: Global trends met local needs—sessions on clinic management, tech adoption, and patient communication drew interest.
Learning approach: User trainings, best-practice sharing, and certification pathways stood out as ongoing education channels.

The KOSGEB-supported edge

KOSGEB support made the event more accessible for new clinics and tech-leaning practices. Flexible payments and phased feature adoption helped clinics transition smoothly.

After the event: roadmap
  • Mobile performance improvements

  • Stronger security layers

  • Simplified onboarding

  • Expanded support capacity

  • Most requested features: Offline mode, advanced reporting, broader third-party integrations, multi-location management

Closing

GREATIST 2022 was more than product demos; it offered a shared ground for practical solutions that touch daily clinic work. The message is simple: Less friction, more done. Speed, security, and simplicity can coexist.

Questions or trial requests: partner@medicasimple.com

Medicasimple

Product

  • Mobile-First Platform
  • Clinical Excellence
  • Patient Management
  • Inventory & Operations
  • Migration & Onboarding
  • Security & Compliance

Solutions

  • Private Practices
  • Multi-site Clinics
  • Dental Groups & DSOs
  • Growing Practices
  • Practice Owners
  • Front Desk Teams
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  • Operations Teams

Resources

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Features

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  • Clinical Notes
  • X-Ray Integration
  • Communication & Automation
  • Patient Surveys
  • Task Management
  • Mobile Application
  • Mobile Reporting
  • Multi-location Management
  • Finance Management
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  • Expense Management
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