19th GREATIST 2022: Europe’s Dental Pulse at Grand Cevahir

Meeting at Grand Cevahir

From October 21–23, 2022, the 19th GREATIST Professional Dental Meetings & Expo at Grand Cevahir Hotel & Convention Center brought dentists and industry professionals back together in person. Throughout the three days, we used short demos to answer a simple question: How can everyday clinic management be faster, safer, and easier?

Why it mattered

• In-person interaction: Real scenarios, instant questions, immediate feedback.
  
  
• Clear demand for digital: Practical solutions for appointment flow, reminders, visual archiving, and reporting.
  
  
• Decision drivers: Mobile access and data security were top of mind.
  
  

Three themes: Mobile • Secure • Simple

1) Mobile Clinic Management

• Access from anywhere
  
  
• Faster mobile flows
  
  
• Real-time tracking
  
  
• Cloud infrastructure benefits
  
  

2) Security First

• KVKK compliance
  
  
• End-to-end encryption
  
  
• Automatic backups
  
  
• Role-based access control
  
  

3) Ease of Use

• Setup in minutes
  
  
• Intuitive UI
  
  
• Low learning curve
  
  
• 24/7 support
  
  

Short version: Fewer clicks, clearer screens, safer data.

Highlights from the stand

Express onboarding:
Create an account in 5 minutes, record the first appointment, import live data if needed.

Real-time dashboard:
Current patient status, occupancy, key financial indicators, and quick reports.

Customization workshop:
Clinic-level settings, user roles, report templates, and integration options.

What attendees said (in brief)

• “The mobile demo showed how practical remote clinic management can be.”
  
  
• “Hearing the details on KVKK and encryption eased my concerns.”
  
  
• “I understood the interface on the first try—training the team will be quick.”
  
  

Observations and outcomes

Stand results (summary):

• Hundreds of visitors and numerous live demos
  
  
• Increases in new signups and follow-up meetings
  
  

Sector notes:

• Digital transformation isn’t optional— it’s required
  
  
• Mobile access is the most requested feature
  
  
• Data security is a primary decision criterion
  
  
• Ease of use speeds team adoption
  
  

Education and global perspective

Speakers & courses: Global trends met local needs—sessions on clinic management, tech adoption, and patient communication drew interest.
Learning approach: User trainings, best-practice sharing, and certification pathways stood out as ongoing education channels.

The KOSGEB-supported edge

KOSGEB support made the event more accessible for new clinics and tech-leaning practices. Flexible payments and phased feature adoption helped clinics transition smoothly.

After the event: roadmap

• Mobile performance improvements
  
  
• Stronger security layers
  
  
• Simplified onboarding
  
  
• Expanded support capacity
  
  
• Most requested features: Offline mode, advanced reporting, broader third-party integrations, multi-location management
  
  

Closing

GREATIST 2022 was more than product demos; it offered a shared ground for practical solutions that touch daily clinic work. The message is simple: Less friction, more done. Speed, security, and simplicity can coexist.

Questions or trial requests: partner@medicasimple.com
Web: medicasimple.com

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