IDEX 2023 at the Istanbul Expo Center was more than a trade show. All day long, we ran short demos, recorded micro-interviews, and—most importantly—listened. Thank you to everyone who stopped by. Those conversations made it clear where time is lost in daily clinic work and what actually creates value.
“I think about clinic admin much less now. There’s a system that handles it for me.”
Takeaway: workflows that reduce cognitive load lighten the day.
“Remote follow-up was something I always wanted. I no longer worry about the clinic when I’m away.”
Mobile visibility and quick summaries bring peace of mind on busy days.
“Simple and easy to learn. And when there’s an issue, we can reach support immediately—that matters.”
Learnable UI + reliable support speeds up adoption.
We launched “Listen to Medicasimple” at IDEX to capture unfiltered feedback:
Goal: accelerate peer learning by making good examples visible.
Beyond the numbers, the best lines were: “I can explain this to my team tomorrow” and “They’ll learn it quickly.”
IDEX 2023 offered a people-centered picture of digital transformation. The lesson was simple: less hassle, more value. Short flows, clear language, dependable support—so clinicians can spend more time with patients, not screens.
Questions or stories to share? partner@medicasimple.com
.svg)
